![]() It’s important to recognize that although quintessentially opposite in a cultural and visual sense, black and white shouldn’t compete, but rather complete when used in professional marketing. This Apple iPad ad is a perfect example.ĭesigning With Black and White to Compete The company emphasizes through their primarily white design that they care about cleanness, openness, and creative thought. Furthermore, it is serious and professional, communicating qualities of mystery and depth.Īpple has consistently used white as the backdrop of their marketing campaigns and for good reason. The ad is dark and strong, targeting men. This simple ad for Ralph Lauren’s Polo Black uses black in an overwhelming, yet purposeful way. It’s clear: black and white are opposites. ![]() Black evokes sophistication white communicates innocence. Black traps space, while white opens space. In battle, a white flag is universally recognized as a symbol of surrender. In Aztec culture, black represented war because the black obsidian glass was used as the cutting edge of battle swords. In martial arts, the black belt signifies the highest rank (power), while the white belt represents someone who would run screaming from the person with the black belt. The most recognized example of this is represented in the Taoist Yin-Yang symbol, an embodiment of contrary forces (good and evil) that are interconnected and interdependent in the natural world. History and culture shed light on how black-and-white associations have become so easily accepted as being in opposition. As a positive, clear, and open color, white can direct communication in a powerful way. White is said to promote creative thought (a blank whiteboard) and is also synonymous with fresh beginnings. Furthermore, white projects clarity, cleanliness (doctors in white coats), purity (wedding dresses), and salvation. While black is symbolic of evil, white is directly linked to that which is righteous, good, and peaceful (sticking with the Star Wars theme, Luke Skywalker is an effective example). As a deep and serious color, black can direct communication in a powerful way. Other associations of black include intelligence (black horn-rimmed glasses), professionalism (suit and briefcase), mourning, and mystery. ![]() In stories of good versus evil black and darkness are always symbolic of the villain (Darth Vader being a prime example). It is for this reason that too much black can become overwhelming. ![]() Black’s most common association is power, authority, and strength. And let’s face it if anyone tries to tell you that black and white are not colors, what would they say if you ask them what colors a zebra is. With color theory and your opinion of what is and isn’t a color aside, we would all agree and accept that black and white are indeed colors. You can learn more about this on the Color Matters website. However, when thinking about color in terms of physical pigments (subtractive color theory), like paint, the tables turn white is not considered a color while black is the presence of all colors. Black is not without light everything is black. ![]() In terms of light frequencies (additive color theory), white is the presence of all colors and is, therefore, a color. Understanding Black and White Color Theory For the most impact stick to black accessories such as sunglasses, bag, jewelry, belt etc.Before exploring how black and white speak, let’s first deal with the “elephant in the room.” Some of you may have seen the title of this post and said, “But wait, isn’t a color, it’s the absence of all colors!” If that’s you, we suggest that you keep reading.If you want to experiment with color, add color to the top or blouse underneath the blazer. Keep the jeans or pants blue, white or black.It might seem like a fashion “don’t” to mix stripes with another print, but the floral top adds such a cute vibe and texture to the outfit. For this look, I paired my striped blazer over a floral print crop top and light blue denims and some short booties.How to wear a black and white stripe blazer:Ī striped blazer in a vertical stripe is flattering on every body type and easy to wear with a range of clothing you already own. This blog post tells you all about how this contemporary style can be worn as a blazer, skirt, shirt, dress and pants. I say it depends whether its a skirt, pant or top. I know the quintessential question we all have ‘do horizontal stripes make us look fatter or is it vertical stripes?’. There seem to be endless ways that simple straight lines can be combined to create new and exciting designs. Every 2 years or so they keep coming back. Black and white stripes never seem to go out of style because designers are continually reinventing them. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |